Patronage, historically proven.

In the past, Kings and Aristocrats were patrons of great artists, painters, musicians and even writers. The upper classes supported great minds to accomplish great works.

As we were once empowered by the printing press, the King was outraged that the commoners would be able to read the Bible and not have to go through the Church or him. What sacrilege to even think of such heresy.

Now, we the people are truly in power, as the internet has provided us with the ability to communicate unrestricted, to some degree, with our peers and we can read and listen to all we desire. The internet has dissolved the necessity for the aging middleman model, the behind the scenes greasy, talentless manipulator that pushed boxes around for a living, controlling distribution and strong-arming frightened merchants into sales control and price fixing.

With distribution torn from the dying hands of bloated, sinking corporations who refused to evolve with the internet. The music industry as an obvious example. It wasn’t that they didn’t see the writing on the wall, more that they refused to release control. A lifetime of shoving CDs at us with huge profits while slicing crumbs off for musicians is hardly easy junk to stop.

While the music corporations cried spilt milk, others were waiting in the sidelines to take advantage of an obvious opportunity to give the people what they wanted and gain control of distribution. The option of distributing music CDs via truck to brick and mortar has faded to the past as easily as the milk truck driver that once brought us cold, white milk to the door in clean, glass bottles.

iTunes sales soared into the millions and new jobs were created. Artists found another middleman to serve their needs, forcing resentful middlemen to retire to their town homes and trophy wives. All was good when the dust settled.

Was it the end of the world? No, it wasn’t.

Now, unified with our power of consumerism, we can once again create change in a direction more of our own choosing. We must change the face of commerce again: edge out the middleman, block out corporations from sales and profits.

Do you have a favorite band? Buy their music directly from them, ask for it. Tell them what you want. You will get it cheaper and they will make more money. The middle man can go fishing or find new work.

There are painters we have never met or seen, but over the internet you can buy a print, tell him how great he is and buy him that bourbon he needs to get that new painting done. No store, no overhead, no jacked up prices. And maybe where that store was, we could put a nice plot of grass with a tree so we could create some air to breath.

Download a book, directly from the author. There, you have become a patron of the arts. That wasn’t too hard was it? And no one got hurt.

It’s an evolving terrain that we must embrace and enjoy.

Like any child we have to learn independence and responsibility one day.


3 thoughts on “Patronage, historically proven.

  1. Artists are rich in talent and enrich our lives. For those whose talent is amassing wealth it is wise to honor the talents of others with the fruits of their talents to create something significant and enduring.

    We must have wisdom in our world.

  2. For those whose talent is appreciating art, we all have the ability to empower the artist now.

    Guess we are all patrons of the arts and that has power!

  3. So many worry about loss of jobs and wages if the Corporations fall. Yet the reality is far different, this is the moment of change when we all become a connected network of people that trade and share in a responsible method of communication and respect.

    Communication and distributions is key and the internet will enable both.

    Buy direct from Artist when ever you can and they will eventually do the same with you.

    Build the infrastructure of humanity and respect for the artist that fuel our lives with inspiration and beauty.

    Until the fat middle man squeals and dies.

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